INVESTIGATOR, INNOVATOR, STORYTELLER, STRATEGIST
I help brands find their centers and define their futures.
ABOUT ME
I’m an independent brand and innovation consultant based in Brooklyn.
I began my career as a reporter in New York City, filing stories on food and fashion, writing columns on law and love. But I wanted to impact people’s lives and culture more directly, so I got an MBA and pivoted to a new beat.
Since then, I’ve been a brand strategist, inventor, and market researcher with companies along the product development to communications spectrum. Most recently, I was a director at innovation consultancy Fahrenheit 212, after nearly 4 years in planning at BBDO.
It’s a unique background that gives me ‘peripheral’ vision for strategies that illuminate the future in multiple directions — inspiring business and brand, communication and products, physical and digital, owned and earned media, internal and external audiences.
Along this journey, I’ve worked with clients in travel and hospitality, retail, arts and entertainment, food and beverage, personal care, apparel, financial services, and technology — including Saks Fifth Avenue, The Art of Shaving, Marriott, and Frito-Lay.
my approach
My strategic approach integrates the lenses of investigation, innovation, and storytelling that have defined my hybrid career.
When I worked at a newspaper, a friend remarked that we journalists ‘move toward discomfort,’ and that rings true for me today. I lean in to nuance, tension, and emotion – a technique that allows me to solve for unspoken consumer painpoints and crack strategies that engage in a deep way.
A thinker and a maker, my brand stories are springboards for real-world creative impact, and vice versa: my innovation always has the overarching narrative in mind. Toggling between making products and marketing them is where I hit my perfect flow.
I lead my teams through these lenses too — empowering them to embrace their instincts to find the story and their voice, to invent not just in what we make, but how we make it, and to enjoy ourselves along the way. It’s good for the soul, and the work.
